摘要
近年来,媒体融合全球化进程的不断加快,给社会各行业各领域都带来了新的发展机遇的同时,新技术的应用使纸质出版物营销面临着巨大的挑战。传统图书营销要想在“互联网+”时代抓住发展机遇,就必须打破传统的营销模式,在产品、价格、渠道、促销方面探索新的营销策略,促进纸质出版物重获新生,实现繁荣发展。
In recent years,the accelerating process of media convergence and globalization has brought new development opportunities to all industries of society.At the same time,the application of new technolo-gy makes the marketing of paper publications face great challenges.In order to seize the development oppor-tunity in the“Internet plus”era,traditional book marketing models have to be broken.It is necessary to ex-plore new marketing strategies in terms of products,prices,supply channels and sales promotions,and pro-mote the rejuvenation of paper publications,so as to achieve prosperity and development.
作者
常春辉
高立冬
宫盈赫
CHANG Chun-hui;GAO Li-dong;GONG Ying-he(School of Economics and Management,Baicheng Normal University,Baicheng 137000,China;School of History and Culture,Baicheng Normal University,Baicheng 137000,China)
出处
《白城师范学院学报》
2021年第4期49-53,共5页
Journal of Baicheng Normal University
关键词
媒体融合
纸质出版物
营销策略
media convergence
paper publications
marketing strategy
