摘要
面对消费升级的形势,彩妆包材需要顺应形势满足和引导消费者享受型和发展性的消费需求。通过对彩妆行业的发展趋势、发展现状研究以及对新生代消费群体的消费特征进行分析总结。以彩妆产品案例进行论述,提出满足新生代消费群体审美、体验以及精神需求的彩妆包材设计策略,使得彩妆产品紧跟时代的潮流。
Under the situation of consumption upgrading,cosmetic packaging need to adapt to the situation to meet and guide consumers'enjoyable and developmental demands.Through the analysis and summary of the development trend and status of the cosmetics industry,as well as the consumption characteristics of the new generation of consumer groups,this paper proposed some cosmetic packaging design strategies that meet the aesthetic,experience and spiritual needs of the new generation of consumer groups by discussing some cases of cosmetic products in order to make cosmetic products follow the times trend.
作者
葛蓉
王金广
郭鸿杰
屈冲
GE RONG;WANG JINGUANG;GUO HONGJIE
出处
《设计》
2021年第17期26-28,共3页
Design
关键词
彩妆产品
包材设计
消费升级
消费需求
新生代消费群体
Cosmetic products
Packaging design
Consumption upgrading
Consumer demand
The new generation consumer group
