摘要
青州市具有丰富的花卉资源,有着近40年的花卉栽培历史,地理位置优越,花卉产业为青州市提供了强劲的经济动力。本文首先介绍了青州市花卉产业的基本情况,其次从产品策略、定价策略、分销渠道、促销策略四个方面对青州市花卉营销问题进行了分析,最后从产品策略、价格策略、分销渠道策略、促销策略、政策扶持五个方面提出了青州市花卉产业的营销策略。
Qingzhou City is rich in flower resources,with nearly 40 years of flower cultivation history,and superior geographical location.Flower industry provides a strong economic power for Qingzhou City.This paper first introduces the basic situation of Qingzhou flower industry,and then analyzes the flower marketing problems from the four aspects of product strategy,pricing strategy,distribution channel and promotion strategy,and finally puts forward the marketing strategy of Qingzhou flower industry from the five aspects of product strategy,price strategy,distribution channel strategy,promotion strategy and policy support.
作者
郭汉全
CANDIDO M.PEREZ
聂卫卓
常祖明
GUO Hanquan;CANDIDO M.PEREZ;NIE Weizhuo;CHANG Zuming(University of Baguio;Weifang Institute of Technology;Qingzhou Flower Industry Development Service Center)
出处
《中国商论》
2021年第18期25-27,共3页
China Journal of Commerce
关键词
工商管理
花卉
问题分析
营销策略
青州市
business administration
flowers
problem analysis
marketing strategy
Qingzhou City
