9Wagner S,Lukassen P,Mahlendorf M.Misused and missed use-Grounded theory and objective hermeneutics as methods for research in industrial marketing[J].Industrial Marketing Management,2010,39:5-15.
10Papathanassis A,Knolle F.Exploring the adoption and processing of online holiday reviews:A grounded theory approach[J].Tourism Management(2010),doi:10.1016/j.tourman.2009.12.005.
