摘要
跨境电商作为外贸新业态的重要内容,对外贸转型发展起到了关键性的作用。随着数字经济的高速发展,跨境电商平台的精准营销需要大数据的硬核支撑,其从经营到管理的诸多环节都离不开数据的挖掘与分析。通过介绍大数据在跨境电商中的优化应用,并具体以Wish跨境电商平台为例,分析了大数据对跨境电商平台精准营销的影响,以期能对平台和企业在智能互联时代的高质量发展提供借鉴。
As an important part of the new format of foreign trade,cross-border e-commerce has played a key role in the transformation and development of foreign trade.With the rapid development of digital economy,the precision marketing of cross-border e-commerce platforms needs the hard core support of big data.Many links from operation to management are inseparable from data mining and analysis.By introducing the optimized application of big data in cross-border e-commerce,and taking WISH,a cross-border e-commerce platform,as an example,this paper analyzes the impact of big data on the precision marketing of cross-border e-commerce platforms,in order to provide reference for the high-quality development of platforms and enterprises in the era of intelligent interconnection.
作者
程欣
陈朝旭
CHENG Xin;CHEN Zhaoxu
出处
《商业经济》
2021年第10期57-59,共3页
Business & Economy
基金
江苏省高校大学生创新创业训练计划项目:大数据对Wish跨境电商平台精准营销影响的研究(202012047028Y)
中国报关协会、全国报关职业教育教学指导委员会2020年科研课题(2020003)
江苏高校“青蓝工程”项目(苏教师函[2020]10号)。
关键词
大数据
跨境电商
精准营销
big data
cross-border e-commerce
precision marketing
