摘要
近年来,开办超高清频道成为电视业进行供给侧改革的重要举措之一。超高清升级使电视从"冷媒介"向"热媒介"逆转。然而,分辨率和清晰度的提升并不意味着电视竞争力的增强,超高清频道亦面临多方面的市场挑战,且"热电视"具有与以往电视不同的传播偏向,必然走向"贵族化"、高端化,因而发展受限。在网络时代,新兴媒介的特征是,具有鲜明的融合性,既不"冷"也不"热"。电视业应超越频道思维,将超高清应用融入互动式数字媒介及产业链的大范畴中,把"热"(高分辨率、高清晰度)与"冷"(强参与度、强介入性)结合起来,拓展传播偏向,以拥有更为广阔的发展空间。
In recent years,launching ultra-high-definition channels has been one of the crucial measures that the television industry takes to conduct supply-side reform,which drives television’s reversal from almost being forgotten to a popular medium.However,enhancement in resolution and definition does not mean that TV becomes more competitive.Ultra-high-definition channels still face challenges from different aspects.Furthermore,the popularity effect has created a bias of communication departing from tradition,and it is bound to be high-end and high-value oriented.Thus,the advancement is limited.In the digital age,new media are characterized by their all-embracing nature—they are neither being forgotten nor popular.The TV industry should think outside the box of channels and incorporate ultra-high-definition application into interactive digital media,the more broad category of the supply chain.By integrating high resolution and definition with strong engagement and interference as well as expanding the communication bias,the industry will enjoy greater potential of development.
作者
唐俊
TANG Jun(Journalism School,Fudan University,Shanghai 200433,China)
出处
《编辑之友》
CSSCI
北大核心
2021年第9期70-74,共5页
Editorial Friend
基金
部校共建复旦大学新闻学院新媒体实验中心项目“5G对中国传播生态影响研究”。
关键词
超高清频道
热电视
传播偏向
“冷思考”
ultra-high-definition channel
popular television
communication bia
"rational thinking"
