摘要
伴随现代社会的飞速发展,我国发展越发迅猛,市场的组成要素也越发丰富充实。最近几年,互联网信息技术已经被广泛地应用在人们的生产生活中,在互联网技术的深刻影响下,新媒体技术为现代企业产生了影响巨大,为现代企业营销理念与方式提供了崭新的市场机遇,这不仅有效提升了企业的知名度,还为企业带来了极为可观的经济收益。与此同时,企业也面临着诸多的挑战,如何有效地应对各种挑战,将其转变为机遇,规避现阶段的风险才是最需要考虑的问题。本文重点分析探讨新媒体环境下企业的营销策略,希望能够为相关企业提供参考。
With the rapid development of modern society,China's development is more and more rapid,and the constituent elements of the market are more and more abundant.In recent years,internet information technology has been widely used in people's production and life.Under the deep infl uence of internet technology,new media technology has a great impact on modern enterprises.It provides new market opportunities for modern enterprise in marketing ideas and methods,which not only effectively improves the popularity of enterprises,but also brings considerable economic benefits to them.However,at the same time,enterprises are also facing many application challenges.How to effectively respond to various challenges,turn them into opportunities and avoid risks at this stage is the most important matter to be considered.This paper focuses on the analysis and discussion of enterprise marketing strategies under the new media environment,in order to provide reference for relevant enterprises.
作者
李永昌
LI Yongchang(Gansu Finance and Trade Professional College)
出处
《商展经济》
2021年第18期36-38,共3页
Trade Fair Economy
关键词
新媒体环境
企业营销
应用策略
营销策略
互联网
new media environment
enterprise marketing
application strategy
marketing strategy
internet
