摘要
互联网发展使商家更容易针对异质性顾客实行差异化定价,买卖双方在商品交易中掌握信息的程度影响着价格歧视的结果。本文通过实验室实验,根据商品内在价值、价格信息、以及对初始财富差异的知晓程度等变量,开展了3个不同实验。结果表明,卖家会因为买家知晓其他买家的价格信息而自愿规避价格歧视;也会因为买家还知晓其他买家评估的商品内在价值或初始财富而提高价格歧视。此外,买家不仅在意自己是价格歧视的优势还是劣势买家,还会在意买家间评估的商品内在价值差异。相较于努力获取的财富,随机赋予的买家财富差异更容易令卖家实施价格歧视策略。
The development of the internet has been making it easier for firms to achieve the real life implementation of differentiated pricing for heterogeneous clients.The degree of information available to both buyers and sellers regarding commodity transactions affects the implementation of price discrimination.In order to examine how factors such as incomplete information and income differences determine the price discrimination process,this paper conducts three different experiments based on variables such as the intrinsic value of commodities,price information and the degree of knowledge of initial wealth differences,etc.using experimental laboratory methods.The experimental results indicate that sellers voluntarily avoid price discrimination strategies because buyers know other buyers’price information;however,sellers also increase the possibility of price discrimination because buyers know the intrinsic value or initial wealth of other buyers.Buyers in turn not only worry about whether they are buyers with an advantage or disadvantage with respect to price discrimination,but also about the difference in the intrinsic value of commodities for different buyers.Compared to wealth acquired by real effort,the wealth differences of buyers with windfall and random profits make it more likely that sellers will implement price discrimination strategies.
作者
罗俊
郭晓寒
Luo Jun;Guo Xiaohan
出处
《世界经济》
CSSCI
北大核心
2021年第9期125-153,共29页
The Journal of World Economy
基金
浙江省哲学社会科学规划项目(19NDJC155YB)
国家自然科学基金面上项目(72073117)
浙江省软科学研究计划重点项目(2021C25041)的资助。
关键词
价格歧视
实验室实验
不完全信息
收入差异
price discrimination
laboratory experiments
incomplete information
income differences
