摘要
基于自我损耗视角,以在线旅游顾客为研究对象,构建了隐私关注—自我损耗—顾客价值共创行为(知识贡献行为和顾客公民行为)的关系整合模型。利用Mplus7.0软件对307份有效问卷数据进行结构方程模型分析,结果表明:隐私关注显著地负向影响知识贡献行为和顾客公民行为;隐私关注对自我损耗具有显著的正向影响;自我损耗负向影响知识贡献行为和顾客公民行为;自我损耗在隐私关注与知识贡献行为、隐私关注与顾客公民行为之间均起到部分中介作用。据此,为服务型企业规避在线顾客由于隐私关注产生的自我损耗,以及降低自我损耗对在线顾客价值共创行为的消极影响提供了一定的实践启示。
Based on the perspective of ego depletion,this paper took the online travel customers as the research object and constructed a relationship integration model of privacy concern,ego depletion,value co-creation behavior(knowledge contribution behavior and customer citizenship behavior),and analyzed the structural equation model based on the 307 valid questionnaire data by using Mplus7.0 software.The results show that:privacy concern has a negative impact on knowledge contribution behavior and customer citizenship behavior;privacy concern has a positive influence on ego depletion;ego depletion has a negative effect on knowledge contribution behavior and customer citizenship behavior;ego depletion plays a partial mediating role between privacy concern and knowledge contribution behavior and between privacy concern and customer citizenship behavior.Therefore,it provides some practical enlightenment for service-oriented enterprises to avoid the ego depletion of online customers due to privacy concern,and to reduce the negative impact of the ego depletion on online customer value co-creation behavior.
作者
胡静
江梓铭
刘海朦
HU Jing;JIANG Zi-ming;LIU Hai-meng
出处
《华侨大学学报（哲学社会科学版）》
CSSCI
北大核心
2021年第5期57-69,共13页
Journal of Huaqiao University(Philosophy & Social Sciences)
基金
华中师范大学中央高校基本科研业务费项目(CCNU20BG003)。
关键词
隐私关注
顾客价值共创行为
自我损耗
在线旅游
privacy concern
customer value co-creation behavior
ego depletion
online tourism
