摘要
以民国浙江兴业银行为个案,本文试图解析"报刊阅读"何以走进职员阶层的日常生活。研究发现,职员阅报实践,兼具"业余休闲"与"提升修养"双重诉求,且二者皆与管理层有关。一方面,现代银行不仅规定着行员职业生活,更干预了其业余生活。报刊阅读取代了跳舞、赌博等,被银行家视为一种正当的休闲方式加以倡导;另一方面,在银行家训育下,报刊阅读成为行员业余时间提升自我、谋求进步的手段,业余生活转而成为职业生活的延伸。通过组建书报室、读书会、发行刊物等方式,管理者还将报刊阅读纳入制度层面,试图强化员工阅读意识。由此,阅读报刊事实上构成了一种现代生活方式,深深嵌入职员的日常实践中,它不仅是"正当的",更是"必要的"。此番认知,为理解近现代报刊媒体的扩散及其世俗化阅读行为,提供了基于日常生活逻辑的观察和省思。
Taking Zhejiang Industrial Bank as an example, this paper attempts to analyze how newspaper reading came into the daily life of the staff. The study discovered that the staff has a dual demand of leisure and self-cultivation, both of which are related to the bank’s management. On the one hand, modern banks not only regulate the occupational life of the employees, but also interfere in their leisure time. Newspaper reading, instead of dancing and gambling, is regarded as a legitimate form of leisure and is widely advocated by the bankers. On the other hand, newspaper reading has become a means for the employees to improve themselves. Leisure life turns to be an extension of their occupational life. By publishing magazines and setting up a reading room and a reading club, the management has made an attempt to raise the bar of newspaper reading into the level of the company’s system, as well as strengthen staff’s awareness of reading. Therefore, newspaper reading, which has been deeply integrated into the daily routine of the staff, has actually also become a modern urban lifestyle. Newspaper reading is not only more than a legitimate habit, but also a necessary one. Through the above study, observation and reflection based on the logic of everyday life can be provided to aid the understanding of the spread of newspapers, as well as the formation of reading as a social custom.
出处
《新闻大学》
CSSCI
北大核心
2021年第9期59-74,118,119,共18页
Journalism Research
基金
江苏社科基金青年项目“企业报与民国企业文化的日常建构研究”(17TQC007)阶段性成果。
关键词
企业管理
银行职员
报刊阅读
日常生活
business management
bank clerk
newspaper reading
daily life
