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新零售视阈下生鲜电商与社区物流协同发展路径研究 被引量:3

Coordinated Development Path of Fresh Food E-Commerce and Community Logistics from the Perspective of New Retail
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摘要 基于国内外相关研究结果,应用协同度评价模型对新零售背景下的生鲜电商与社区物流服务两大系统的协同发展水平进行测度,通过实证分析得出结论:在未来发展中,社区物流系统的有序度逐渐超过生鲜电商系统的有序度,两者最终实现同步发展与共同进步。基于以上结论,对生鲜电商系统与社区物流系统协同发展路径进行了分析。 Based on relevant research results at home and abroad,this paper uses a synergy evaluation model to measure the level of coordinated development of the two systems of fresh food e-commerce and community logistics services in the context of new retail,and draws conclusions through empirical analysis.In future development,the orderliness of community logistics system would gradually surpass the orderliness of fresh food e-commerce system,and finally the two would achieve simultaneous development and common progress.Based on the above conclusions,the collaborative development path of fresh food e-commerce system and community logistics system is analyzed.
作者 赵琪 ZHAO Qi(Qingdao Vocational and Technical College of Hotel Management, Qingdao, Shandong 266100, China)
出处 《山东商业职业技术学院学报》 2021年第5期8-12,共5页 Journal of Shandong Institute of Commerce and Technology
基金 山东省2020年度社科规划研究项目“风险和时间偏好视角下禀赋异质性新型职业农民生产经营行为研究”(20CPYJ20)。
关键词 新零售 生鲜电商 社区物流 协同发展 路径 new retail fresh food e-commerce community logistics collaborative development path
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