摘要
准确的战略选择和实施是新建医院成功的关键。笔者以新建医院为研究对象,通过SWOT-PEST整合模型,提出新建医院应采取双轮驱动战略、品牌战略、发展型战略和差异化战略等战略策划工具,为新建医院的战略制定提供参考依据。
It’s necessary for newly-built hospitals to make absolutely right choices in regard to its success. The paper takes the newly-built hospitals as the research object and the SWOT-PEST integration model is used to analyze the development environment of newly-built hospitals. The paper suggests that the newly-built hospital should adopt the two-wheel driven strategy, brand strategy, development strategy and differentiation strategy for the application of the strategy management.
作者
蒋晗
徐爱军
肖雨龙
JIANG Han;XU Aijun;XIAO Yulong(Nanjing University of Chinese Medicine,Nanjing,Jiangsu Province,210023,PRC)
出处
《中国医院》
北大核心
2021年第11期40-42,共3页
Chinese Hospitals
基金
国家社会科学基金(2018VJX065)
江苏高校护理学优势学科建设工程资助项目(2019YSHL040)
江苏省教育厅哲学社会科学重点研究基地基金(2019A01)
江苏省社会科学基金项目研究成果(17GLD017)。
关键词
SWOT-PEST模型
新建医院
发展战略
SWOT-PEST integration model
newly-built hospital
development strategy
