摘要
为实现碳达峰、碳中和目标,文章以长三角世界遗产地为调研地,通过发放问卷获取一手数据,探究游客碳补偿意愿、行为的影响因素。实证结果表明:个人价值取向、旅游地情况、政府工作量对游客碳补偿意愿、行为均存在正向显著关系。其中,在影响碳补偿意愿的因素中,个人价值取向相关性最强;在影响碳补偿行为的因素中,政府工作量相关性最强。在实证基础上,从游客个人价值观提升、旅游地企业加强基础设施建设、政府大力宣传三个方面提出对策建议。
In order to achieve the goal of carbon neutrality,this paper takes the Yangtze River Delta World Heritage Site as the empirical object,obtains data by means of questionnaire survey,and explores the relationship between tourists'willingness and behavior of carbon compensation and various subjects.The empirical results show that individual value orientation,tourist destination and government workload have a positive and significant relationship with tourists'carbon compensation willingness and behavior.Among the factors affecting the willingness of carbon compensation,personal value orientation has the strongest correlation.Among the factors affecting carbon offsetting behavior,government workload has the strongest correlation.On the basis of empirical studies,countermeasures and suggestions are put forward from three aspects:the promotion of personal values of tourists,the strengthening of infrastructure construction by enterprises in tourist destinations and the vigorous publicity by governments.
作者
仰亮亮
江怡彬
Yang Liangliang;Jiang Yibin(College of Economics and Management,Anhui Polytechnic University,Wuhu,Anhui,241000)
出处
《市场周刊》
2021年第11期111-114,共4页
Market Weekly
基金
安徽省高等学校省级质量工程项目(项目编号:2018jyxm1310)
安徽工程大学校级本科教学质量提升计划项目(项目编号:2018jyxm24)
国家级大学生创新创业训练计划项目“消费场景变迁下文化遗产地游客亲环境行为及机制研究”(项目编号:S202010363071)。
关键词
碳补偿
长三角世界遗产地
因子分析
carbon offset
Yangtze River Delta world heritage site
factor analysis
