摘要
通过文献研究、调研实践与案例分析,系统梳理了红色文献文创产品的开发类型,探究了红色文献的文创元素提取与运用,为活化红色文献找到行之有效的推广策略,从跨界尝试数字人文、革新推广方式以及深挖本土红色文献等方面,为红色文献文创产品未来发展提供建议。
Through the methods of literature research,research practice and case analysis,this paper systematically sorts out the development types of red literature cultural and creative products,explores the extraction and application of cultural and creative elements of red literature,in order to find effective promotion strategies for activating red literature,and finally provides suggestions for the future development of red literature cultural and creative products from cross-border attempts at digital humanities,innovative promotion methods,and digging into local red literature.
出处
《图书情报导刊》
2021年第10期9-14,共6页
Journal of Library and Information Science
关键词
红色文献
文化元素
文创产品
开发类型
推广策略
red literature
cultural elements
cultural and creative products
development types
promotion strategies
