摘要
考虑物流服务以及营销努力水平等因素,构建包括跨境电商企业与跨境物流企业的供应链博弈模型。研究结果表明集中决策模式下的交易量、物流服务水平、营销努力水平以及供应链利润均高于分散决策模式。为了实现帕累托改进,设计物流服务成本共担契约,并通过算例验证该契约的有效性。物流服务成本共担契约不仅有效提升交易量以及供应链利润,还提高跨境电商企业提高营销努力水平,更好地激励跨境物流企业改善物流服务水平。
Considering logistics service and marketing effort level and other factors,a supply chain game model including cross-border e-commerce enterprises and cross-border logistics enterprises is constructed.The results show that the transaction volume,logistics service level,marketing effort level and supply chain profit under centralized decision-making mode are higher than those under decentralized decision-making mode.In order to realize pareto improvement,a logistics service cost sharing contract is designed,and the effectiveness of the contract is verified by an example.Logistics service cost sharing contracts not only effectively improve trading volume and supply chain profits,but also improve the level of cross-border e-commerce enterprises’marketing efforts,and better encourage cross-border logistics enterprises to improve their logistics service level.
作者
吴竞鸿
WU Jinghong(College of Electronic Commerce,Anhui Business College,Wuhu,Anhui 241000,China)
出处
《南京航空航天大学学报（社会科学版）》
2021年第4期45-52,共8页
Journal of Nanjing University of Aeronautics & Astronautics（Social Sciences）
基金
安徽省高校优秀青年人才支持计划重点项目(gxyqZD2021055)
安徽省教育厅自然科学重点项目(KJ2020A1077)
安徽省教育厅人文社科重点项目(SK2019A0866)
安徽商贸职业技术学院人文社科重点项目(2020KZR17)。
