摘要
亚马逊作为全球最大的跨境电商B2C平台,优质的消费群体以及丰厚的利润空间成为跨境卖家线上开店首选,选品是开展跨境电商业务中的关键环节,也是影响销量的主要因素。本文主要讨论亚马逊多维度选品的思路及方法,即基于站内外选品的渠道,获取选品灵感,找到选品方向,再依据市场容量、竞争热度、成本利润以及季节趋势四个维度理性选品,为跨境电商选品提供有效的借鉴作用。
As the largest cross-border e-commerce B2C platform in the world,Amazon has become the first choice for cross-border sellers to set up shop online with high-quality consumer groups and rich profit space.Product selection is a key link in cross-border e-commerce business and a major factor affecting sales.This paper mainly discusses the ideas and methods of Amazon’s multi-dimensional product selection,that is,based on the channels of product selection inside and outside the site,the inspiration of product selection is obtained;the direction of product selection is found,and the rational product selection is based on the four dimensions of market capacity,competitive heat,cost profit and seasonal trend,providing effective reference for cross-border e-commerce product selection.
作者
胡豪
HU Hao(Zhejiang Institute of Mechanical&Electrical Engineering)
出处
《中国商论》
2021年第22期28-30,共3页
China Journal of Commerce
关键词
亚马逊
选品
跨境电商
Amazon
product selection
cross-border e-commerce
