摘要
随着央视《中国诗词大会》《朗读者》《经典·咏流传》等节目的成功播出,原创文化类电视节目成为电视传播的新视角。文章以甘肃省广播电视总台《诗与歌》栏目为例,从框架理论出发,基于比较视野,运用内容分析和叙事分析等研究方法对该栏目进行剖析和解读,探寻地方原创文化类电视节目创新发展的源动力,阐释其特有的传播价值。在媒体深度融合的当下,地方电视媒体如何通过深耕内容、技术发力打破融合瓶颈,为构建新型主流媒体提供借鉴,重构人们的文化生活,提升地方文化自信。
With the successful broadcasting of CCTV’s programs such as"Chinese Poetry Conference""The Reciter""Everlasting Classics",original cultural TV programs have become a new perspective of TV communication.This paper takes"the Poems and Songs"column of Gansu Broadcasting Group as an example,starting from the framework theory,based on the comparative perspective,using content analysis and narrative analysis and other research methods to analyze and interpret the column,to explore the source power of the innovation and development of local original cultural TV programs,and to explain its unique communication value.At the moment of media deep integration,it is important for local TV media to break the bottleneck of integration through deep plowing content and technology,to provide reference for the construction of new mainstream media,to reconstruct people’s cultural life,and enhance local cultural confidence.
作者
苏礼晶
姚磊
SU Li-jing;YAO Lei(School of Business Media,Lanzhou University of Finance and Economics,Lanzhou 730020,China;Gansu Broadcasting Group,Lanzhou 730010,China)
出处
《兰州文理学院学报（社会科学版）》
2021年第6期89-94,共6页
Journal of Lanzhou University of Arts and Science(Social Science Edition)
关键词
原创栏目
地方文化
创新发展
传播价值
original column
local culture
innovation development
communication value
