摘要
“盲盒”作为新兴的“带货”手段迅速蹿红网络,并出现了从数字经济蔓延到实体经济的趋势。指出“盲盒”商业营销模式背后潜藏着涉嫌赌博、消费欺诈、私营彩票、违规运输等更为深层的法律隐患,如不及时加以规制,将会扩散到社会,滋生灾难性后果。鉴于此,对盲盒的异质性及表现形式进行类型化分析和归纳;借鉴西方等国最新相关立法治理经验,分析“自律为主”到“严格监管”不同程度、各种模式的优劣;为规制中国的盲盒乱象,从涉赌行为认定、博彩互动判定、禁止违规盲盒及行业自律等方面提出应对建议,避免新生类型的盲盒对社会和国家造成危害,借助行业自律模式进一步规范市场主体,引导良性的市场氛围。
"Mystery Box"as a new means of"selling product"has rapidly become popular online,and there is a trend of spreading from the digital economy to the real economy.However,behind this business marketing mode,there are deeper legal risks such as suspected gambling,consumer fraud,private lottery,and illegal transportation,which will spread to the society and breed disastrous consequences if not regulated in time.Firstly,analyze and summarize the heterogeneity and manifestations of blind boxes;secondly,analyze the advantages and disadvantages of different degrees and models from"self-regulation"to"strict supervision"by drawing on the latest legislative governance experience from abroad;finally,analyze the advantages and disadvantages of various models from the identification of gambling-related behaviors,the determination of gaming interactions,and the prohibition of illegal blind boxes.At the end,provide suggestions for the regulation of blind boxes in China from four aspects:the identification of gambling-related behaviors,the determination of gambling interactions,the prohibition of illegal blind boxes and industry self-regulation,in order to promote the benign development of the digital economy and internal circulation.
作者
马治国
徐济宽
MA Zhiguo;XU Jikuan(School of Law,Xi′an Jiaotong University,Xi′an 710049,China)
出处
《北京工业大学学报（社会科学版）》
CSSCI
北大核心
2022年第1期106-118,共13页
Journal of Beijing University of Technology (Social Sciences Edition)
基金
国家社会科学基金项目(19XFX001)。
关键词
数字经济
法律治理
国外立法
营销模式
digital economy
legal governance
foreign legislation
marketing mode
