摘要
企业形象是社会大众和企业职工对企业的整体印象、评估和认知,能够展现一个企业的综合实力和影响力。从认知视角下隐喻的四大认知功能,结合任正非回答国内媒体针对华为被美国商务部列入实体名单的采访,分析华为企业形象的隐喻建构。研究得出华为建构的企业形象是充满智慧和底气、毅力和勇气、沉稳有远谋、以开放互惠共赢的姿态拥抱美国供应商的国际化企业形象。
Corporate image is the overall impression,evaluation and recognition of the public and employees of enterprises,which can reflect the comprehensive strength and influence of an enterprise.This paper analyses the metaphorical construction of Huawei's corporate image from the four cognitive functions of metaphor from the perspective of cognition,combined with Ren Zhengfei's answers to the interviews of domestic media which was about Huawei being listed into the Entity List of the U.S.Department of Commerce.It is concluded that Huawei's corporate image is full of wisdom and spirit,perseverance and courage,steadiness and far-sightedness,and embracing the American suppliers in an open and win-win attitude.
作者
颜珍妮
YAN Zhenni(School of Foreign Languages,Fujian Normal University,Fuzhou,Fujian 350001;Quanzhou NO.5 Middle School,Quanzhou,Fujian 362000)
出处
《武夷学院学报》
2021年第10期51-55,共5页
Journal of Wuyi University
