摘要
目的为了提高煤矿井下履带钻机产品在市场中的品牌效应,赋予产品独特的形态特征及风格意象,提升产品市场竞争力。方法以中煤科工集团西安研究院有限公司煤矿井下履带钻机的产品设计DNA隐性风格特征和显性风格特征为切入点,通过用户调查和专家访谈的方式明确用户感性意象需求及企业核心价值观的表达,并对履带钻机色彩要素、造型要素分别进行分析与提炼,确定意象主题与具象载体,融合于设计之中形成具体的设计方案。结果通过对企业系列煤矿井下履带钻机产品族的造型设计,使产品具有明显的DNA风格特征。结论使每台钻机产品的造型在创新中保持一定的继承性,在增强产品与用户的交流、塑造并传达品牌特征与定位、降低产品开发的不确定性方面都具有积极的意义。
This paper aims to improve the brand effect of the crawler drilling machine in the market,endow the product with the unique form and style imagery and improve its market competitiveness.DNA recessive style characteristics and dominant style characteristics of product design of crawler drilling machine in CCTEG Xi'an Research Institute are studied.Through user surveys and expert interviews,the expression of users’emotional needs and the core values of the enterprise are clarified.The color elements and modeling elements of the crawler drilling machine are analyzed and extracted respectively to determine the imagery theme and the concrete carrier.They are integrated into the design to form a specific design scheme,so that the product has obvious DNA style characteristics.Through research on the design of the enterprise series coal mine underground crawler drilling machine product family,the styling of each product has maintained a certain inheritance in innovation.This has positive significance in enhancing the communication between products and users,establishing brand features and positions and reducing the uncertainty of product development.
作者
何玢洁
HE Bin-jie(CCTEG Xi’an Research Institute,Xi’an 710077,China)
出处
《包装工程》
CAS
北大核心
2021年第22期123-128,共6页
Packaging Engineering
基金
“十三五”国家科技重大专项任务“煤矿井下智能化钻探装备及高效快速钻进技术”(2016ZX05045-003-001)。
