摘要
目的挖掘龙江地域的冰雪文化资源,探析冰雪文化创意产品的设计思路,赋予产品人文情怀,传播龙江冰雪文化,树立龙江文化自信,打造龙江品牌形象。方法从符号学的视角,对龙江冰雪元素进行多维度梳理和符号解析。基于皮尔斯符号三元关系理论探究冰雪文化结构、文创产品属性和用户情感认知三者之间的关系,构建基于冰雪文化的龙江地域文化创意产品的设计开发模型并进行设计实践。结论对于地域性冰雪文化创意产品设计而言,设计要素的重新塑造和创新应用需要深入挖掘冰雪文化内涵,融入恰当的设计手法,并契合用户的情感认知,这样才能实现文化的有效传递。设计以冰雪为主题的文化创意产品系列,为开发具有龙江地域特色的冰雪文化创意产品提供一定的思路。
This paper aims to research the resources of Longjiang ice and snow culture and the design ideas of cultural creative products with humanistic feelings,to spread ice and snow culture,build up cultural self-confidence,create Longjiang brand image.From the perspective of Semiotics,the ice and snow cultural elements of Longjiang were multidimensionally sorted out and their symbolic analysis was carried out.The relationship among cultural structure,product attributes and emotional cognition is explored based on Pierce symbol ternary relation theory.The design model of Longjiang regional cultural creative products based on ice and snow culture is established.As a result,the remolding and innovative application of design elements require in-depth research of culture connotation,the integration of appropriate design thinking and techniques,and the users’emotional cognition,so as to achieve effective communication of culture.A series of cultural and creative products with the theme of ice and snow are designed.It provides some ideas for the product design with the regional characteristics of Longjiang.
作者
刘金梅
赵婷
刘畅
LIU Jin-mei;ZHAO Ting;LIU Chang(Northeast Petroleum University,Daqing 163318,China)
出处
《包装工程》
CAS
北大核心
2021年第22期293-297,共5页
Packaging Engineering
基金
中国石油科技创新基金(2016D-5007-0606)。
关键词
龙江地域文化
冰雪文化
产品设计模型
文化创意产品
Longjiang regional culture
ice and snow culture
product design model
cultural and creative product
