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基于社会网络分析的上海高校图书馆微博社群研究 被引量:2

Research on Microblog Community of University Libraries in Shanghai Based on Social Network Analysis
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摘要 [目的/意义]微博的关注关系体现了信息的传播结构,对图书馆微博之间的关注关系进行研究,对促进馆际互动交流具有重要意义。[方法/过程]以上海地区高校图书馆微博为研究主体,通过其间关注关系构建社会网络,使用Gephi软件从社群图、网络密度、中心度以及凝聚子群等方面进行分析。[结果/结论]社会网络密度较低,连接性不佳,阻碍了图书馆间的互动交流,应提高节点在社会网络中的参与度及积极性,并提升图书馆微博社群服务能力;在结构布局方面,得到高校层次与社会网络布局存在相关性,且社会网络结构缺乏对非冗余关系的关注,可通过提升微博自身的影响力与积极性优化社会网络布局,并基于结构洞理论强化微博社群对非冗余关系的关注。 [Purpose/significance]Attention relationship of microblog reflects communication structure of information,the research on attention relationship between library microblogs is of great significance to promote interlibrary interaction.[Method/process]This paper takes the microblog of university libraries in Shanghai as research subject,constructs social network through the relationship between them,and uses Gephi software to analyze from aspects of community map,network density,centrality and cohesive subgroup.[Result/conclusion]The low density and poor connectivity of social network hinder the interaction between libraries,it is necessary to enhance participation and enthusiasm of nodes in social network,and improve library microblog community service ability.In terms of structural layout,it is found that there is a correlation between university level and social network layout,and social network structure lacks the attention to non-redundant relationship,and social network layout can be optimized by improving influence and enthusiasm of microblog itself,and the attention of weibo community to non-redundant relationship can be strengthened based on structural hole theory.
作者 范蓉 Fan Rong(Department of Library,Information and Archives,Shanghai University,Shanghai 200444)
出处 《情报探索》 2021年第12期92-101,共10页 Information Research
关键词 社会网络分析 高校图书馆 微博 social network analysis university library micro-blog
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