摘要
人性化设计饲料产品包装是现代社会满足人们情感价值需求,关注文化内涵的设计理念。这一设计理念归纳了市场需求,并提出新兴发展方向,表达出社会进步的具体表征,同时也实现了饲料产品包装功能的价值需求。本文阐述了饲料产品包装方案的表现形式和特点,分析了常见问题,并提出了基于人性化设计的饲料产品包装方案的解决方案。按此方法采取的包装设计可作为沟通饲料产品消费者心理的纽带,不但起到了打开销路、提升消费者情感的功能,也在设计中提出了更好的包装方案,对增强饲料产品品牌价值具有更好的效果。
Humanized design of feed product packaging is a design concept to meet people’s emotional value needs and pay attention to cultural connotation in modern society. This design concept summarizes the needs of the market and puts forward the emerging development direction. It not only expresses the specific representation of social progress,but also realizes the value demand of feed product packaging function. This paper describes the expression and characteristics of its packaging scheme,analyzes the common problems,and puts forward the solution of feed product packaging scheme based on humanized design. The packaging design adopted according to this method,as a link to communicate the psychology of consumers of feed products,not only plays the emotional function of opening sales and improving consumer senses,but also puts forward better packaging scheme details in the design,which has a better effect on enhancing the brand value of feed products.
作者
田晓冬
TIAN Xiaodong(Langfang Polytechnic Institute,Langfang,Hebei Province 065000,China)
出处
《中国饲料》
北大核心
2021年第22期145-147,共3页
China Feed
关键词
人性化
饲料产品
包装方案
humanization
feed products
packaging scheme
