摘要
近年来,我国一大批数字平台快速崛起。数字平台在大幅提高经济运行效率、增进社会福利的同时,也为反垄断规制带来了新的问题和挑战。文章首先梳理了数字平台的特性;其次从相关市场界定、垄断势力测度、垄断行为判定到反垄断执法实践的反垄断一般流程,涉及高市场集中度、低于成本定价、杀手型并购、排他性协议、自我优待和大数据杀熟等当前数字平台反垄断领域的突出问题,较为完整和系统地分析了数字平台反垄断规制面临的问题和挑战;最后结合我国反垄断最新案例和国外数字平台反垄断的趋势,有针对性地提出相关思考和建议。数字平台的反垄断规制需要创新监管工具,侧重可竞争性指标,坚持包容审慎的监管原则,从而构建竞争公平有序、创新活跃的市场环境,提高我国数字平台企业的国际竞争力。
A large number of digital platforms in China have risen rapidly in recent years.Digital platforms not only improve economy efficiency and social welfare greatly,but also bring new problems and challenges to antitrust regulation.This paper firstly lists the features of digital platform.Secondly,following the general antitrust process from market definition,monopoly power measurement,monopoly behavior judgment to antitrust law enforcement practice,this paper analyzes the problems and challenges faced by the antitrust regulation of digital platforms,which covers the current prominent problems such as high market concentration,below-cost pricing,killer acquisition,exclusive dealing,self-preferencing and big data-enabled price discrimination.Finally,combined with the latest antitrust cases in China and the antitrust trend of foreign digital platforms,this paper puts forward relevant thoughts and suggestions.The antitrust regulation of digital platforms needs innovative regulatory tools,focusing on competitiveness indicators and adhering to the inclusive and prudent regulatory principle,so as to build a fair and orderly market environment with active innovation and enhance the competitiveness of China’s digital platforms on the world stage.
作者
罗丽娟
陈甬军
Luo Lijuan;Chen Yongjun(Renmin University of China,Beijing 100872,China;Guangdong University of Finance&Economics,Guangzhou 510320,China)
出处
《当代经济管理》
CSSCI
北大核心
2021年第12期25-30,共6页
Contemporary Economic Management
基金
国家社会科学基金专项研究项目《共建“一带一路”高质量发展的实现路径研究》(19VDL004)。
关键词
数字平台
反垄断规制
竞争政策
平台竞争
digital platform
antitrust regulation
competition policy
platform competition
