摘要
2022年北京冬奥会对河北省冰雪体育旅游发展具有积极的意义,推动了河北省基础设施建设、旅游经济的增长与服务业的提升。通过文献资料法、调查法、SWOT分析法来探究2022年冬奥会背景下对河北省冰雪体育旅游资源开发的优势、劣势、机遇和挑战,构建SWOT模型。基于营销学4 P理论对河北省冰雪体育旅游发展提出产品优质化、定价合理化、渠道网络化、促销多元化营销策略。
The 2022 Beijing Winter Olympics will have a positive significance for the development of ice and snow sports tourism in Hebei Province,which will promote the construction of infrastructure,the growth of the tourism economy and the improvement of the service industry in Hebei Province.Through the literature method,survey method,and SWOT analysis method,the study explores the advantages,disadvantages,opportunities and challenges of the development of Hebei Province’s ice and snow sports tourism resources under the background of the 2022 Winter Olympics,and constructs a SWOT model.Based on the 4 P theory of marketing,it proposes a diversified marketing strategy for product quality,pricing rationalization,channel networking,and promotion for the development of ice and snow sports tourism in Hebei Province.
作者
于伟
YU Wei(E-Sports Teaching and Research Office,Hebei Institute of Communications,Shijiazhuang,Hebei 051430,China)
出处
《河北广播电视大学学报》
2021年第6期97-101,共5页
Journal of Hebei Radio & TV University
基金
2021年度河北省体育科技研究项目课题《2022年冬奥会背景下河北省冰雪体育旅游市场营销策略研究》(20215002)。
关键词
北京冬奥会
河北省冰雪体育
冰雪体育旅游
体育旅游市场营销
Beijing Winter Olympics
ice and snow sports in Hebei Province
ice and snow sports tourism
sports tourism marketing
