摘要
我国由于国土面积大,农业耕种区域不集中,导致多数的农产品产地和需求地距离较远,长距离使得我国生鲜供应链呈现出分销层级多、产品损耗多、成本逐级增高的特点,这种两端分散的生鲜产业链增加了信息的不对称性,导致"牛鞭效应",使得需求和供给相背离,造成社会资源的浪费。基于社区和信息技术的社区团购从需求端出发,汇集社区乃至城市的需求,倒推出生产端供给的种类和数量,保证供需平衡,减少了资源的浪费;社区团购优质的选品原则对供给端在生产上提出了更明确的要求,这些要求逐渐成为指导村民种植生产的风向标,规范了农业产业化秩序,并逐步建立起满足终端消费者的农业生产标准;社区团购不断促进生鲜产业链向两端向集中化、中间简单化发展等;社区团购增加了就业机会,细化了物流行业。然后社区团购这种商业模式面临着新技术的挑战和物流最后一公里配送等问题的制约。加强政府政策方面的监管,摆脱同质化,提高核心竞争力,发挥社区团购自身优势,是促进社区团购这种新型的"宅经济"商业模式发展的重要保障。
Due to China’s large land area, scattered agricultural production, low degree of modernization and mechanization, long distance between production and marketing places and other reasons, China’s fresh supply chain is dominated by a lengthy and high loss multi-level distribution model. This decentralized fresh industry chain at both ends increases the asymmetry of information, leads to "bullwhip effect", and deviates between demand and supply, Causing a waste of social resources. Community group purchase based on community and information technology starts from the demand side, gathers the needs of the community and even the city, and reversely introduces the types and quantity of supply at the production side, so as to ensure the balance between supply and demand and reduce the waste of resources;The principle of selecting highquality products for community group purchase puts forward more clear requirements for the supply side in production. These requirements gradually become the wind vane to guide the villagers’ planting and production,standardize the order of agricultural industrialization, and gradually establish agricultural production standards to meet the end consumers;Community group buying continues to promote the development of the fresh food industry chain towards centralization at both ends and simplification in the middle;Community group buying has increased employment opportunities and refined the logistics industry. Then, the business model of community group purchase is facing the challenges of new technology and the constraints of logistics last mile distribution. Strengthening the supervision of government policies, getting rid of homogenization, improving core competitiveness and giving full play to the advantages of community group buying are important guarantees to promote the development of this new business model of "house economy".
作者
齐春微
张思慧
高星瀚
Qi Chunwei;Zhang Sihui;Gao Xinghan(Jilin University of Architecture and Technology,Changchun Jilin 130114)
出处
《对外经贸》
2021年第12期46-49,共4页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
吉林省教育厅高教处2020年大学生创新创业训练计划项目““宅经济”下的商业模式研究”(项目编号202013604007)。
关键词
宅经济
社区团购
需求与供给
配送
Housing Economy
Community Group Purchase
Demand and Supply
Distribution
