摘要
媒介形态是影响阅读行为的重要外部因素,网络视频日益成为互联网上的一种主导型媒介,正在重塑人们的阅读行为。图书馆等阅读服务机构应正视网络视频时代的来临,把握网络视频与阅读、阅读服务的融合大势。网络视频带来的不仅仅是新渠道或新工具,而是对读物、阅读行为、阅读服务的全面重塑,其正面表现是发挥网络视频的优势,提供独立的视频化阅读服务,或与音频、图文阅读服务进行组合,协同开展多媒介阅读服务。当前业界需要积极推进网络视频与阅读服务的融合,明确发展方向,积极探索网络视频在阅读服务中的应用,努力建立或优化网络视频化阅读服务体系,不断铸造网络视频化阅读服务能力。
Media form is an important external factor affecting reading behavior.Online video has increasingly become a dominant media on the Internet,which is reshaping our reading behavior and reading service.Libraries and other reading service institutions should face up to the coming of the era of network video and grasp the trend of the integration of network video,reading and reading services.Network video brings not only new channels or new tools,but also a comprehensive reshaping of reading materials,reading behaviors and reading services.Its positive performance is to give full play to the advantages of network video to provide independent video reading services,or to carry out multi-media reading services in combination with audio and graphic reading services.At present,we need to actively promote the integration of online video and reading service,clarify the development direction,actively explore the application of online video in reading service,strive to establish or optimize the video reading service system,and constantly forge the ability of video reading service.
出处
《大学图书馆学报》
CSSCI
北大核心
2021年第6期71-77,共7页
Journal of Academic Libraries
基金
国家社会科学基金重点项目“数智时代阅读服务转型研究”(编号:21ATQ003)的研究成果之一。
关键词
网络视频
短视频
直播
阅读推广
阅读服务
智慧图书馆
Network Video
Short Video
Live
Reading Promotion
Reading Service
Smart Library
