摘要
在人工智能时代,隐私成为信息分享时代最重要的社会问题。本文基于感知易用性和感知有用性,围绕人脸识别用户的隐私问题和影响因素,建构了研究模型,通过问卷调查法进行实证分析,采用结构方程模型解释影响人脸识别实际使用的作用机制和"隐私悖论"问题,论证感知有用性与信任对于人脸识别使用的积极影响,为人脸识别应用的隐私治理提供建议。
In the age of artificial intelligence,privacy has become the most critical social issue in the era of information sharing.In this paper,based on the perceived ease of use and perceived usefulness,a research model is built according to the privacy and influencing factors of face recognition users.An empirical analysis is carried out by using the questionnaire survey,and the structural equation model is adopted to explain the influence mechanism of the actual use of face recognition and privacy paradox so as to demonstrate the positive impact of perceived usefulness and trust on the use of face recognition,thereby providing recommendations for the privacy management of face recognition applications.
作者
刘涛
耿亚男
Liu Tao;Geng Yanan(School of Laws,Hangzhou Dianzi University,Zhejiang Hangzhou 310018,China)
出处
《评价与管理》
2021年第4期11-17,共7页
Evaluation & Management
基金
浙江省“之江青年社科学者”学术研究与交流课题“人工智能时代的社会科学研究”(项目编号:22ZJQN06YB)
浙江省属高校基本科研业务费专项资金资助项目(GK199900299012-207)
杭州电子科技大学“优秀骨干教师支持计划”项目(YXGGJS)。阶段性成果之一。
关键词
人脸识别
技术接受模型
隐私关注
感知风险
信任
使用评价
Face recognition
Technology acceptance model
Privacy concerns
Perceived risk
Trust
Use evaluation
