摘要
高校图书馆阅读推广活动要坚持理论与实际相结合,精准服务部分读者与学院,带动其他读者,制定常规化、长效化的阅读推广活动策略和指导。文章基于"共同富裕"理论,采用统计学方法,对读者借阅数据进行特征选取,提炼出具有示范作用的学院与读者,产生示范力量,带动其他读者,为高校图书馆阅读推广服务策略研究提供经验借鉴。
The reading promotion activities should adhere to the combination of theory and practice,serve some readers and colleges accurately to drive others,formulate conventional and long-term reading promotion strategies and guidance.Based on the theory of"common prosperity",this paper adopts statistical methods to select the characteristics of readers’borrowing data,let the best to generate exemplary forces and drive other readers,providing experience and reference for the study of reading promotion service strategy of university libraries.
作者
张海燕
沈丽君
赵子菲
聂峰英
ZHANG Haiyan;SHEN Lijun;ZHAO Zifei;NIE Fengying(Library of Nanjing University of Information Science&Technology,Nanjing,Jiangsu 210044)
出处
《科教导刊》
2021年第33期19-21,共3页
The Guide Of Science & Education
基金
江苏省高校哲学社会科学基金项目“基于读者行为数据挖掘的高校图书馆阅读推广策略选择”(项目编号2018SJA0170)研究成果之一。
关键词
读者行为
共同富裕
阅读推广
策略
reader behavior
common prosperity
reading promotion
strategy
