摘要
本研究基于敬畏原型理论和积极情绪扩建理论,以井冈山风景区为例,通过网络文本分析法提炼红色旅游中游客敬畏情绪的唤起因素,同时通过构建结构方程模型,深入分析红色旅游情境下敬畏情绪、地方依恋二维度(依赖和认同)对游客实施负责任旅游行为的影响机制。结果表明:红色人物权威性感知、红色事迹传奇性感知、红色遗迹神圣性感知能够唤起游客的敬畏情绪;游客敬畏情绪正向影响地方依恋及负责任旅游行为;地方依赖对负责任旅游行为的直接影响效果不显著,但可以通过地方认同间接影响游客负责任旅游行为。
Based on the prototype approach of awe and the broaden-and-build theory of positive emotions,this paper takes Jinggangshan Scenic Area as an example,uses web text analysis method to extract the arousing factors of tourists'awe in Red Tourism.At the same time,this paper analyzes the impact mechanism of awe and two dimensions of place attachment(place dependence and place identity)on tourists’responsible tourism behavior in Red Tourism through the construction of a structural equation model.The results shows that the perception of the authority of leaders,the legend of story and sacredness of revolutionary sites can arouse tourists’awe;tourists’awe has a positive effect on place attachment and responsible tourism behavior;the direct effect of place dependence on responsible tourism behavior is not significant,but it can indirectly influence responsible tourism behavior through the intermediary role of place identity.
作者
李慧
聂寒玉
张园园
Li Hui;Nie Hanyu;Zhang Yuanyuan(School of Management,Tianjin University of Technology,Tianjin 300384,China)
出处
《旅游论坛》
2021年第6期145-156,共12页
Tourism Forum
基金
国家社会科学基金资助项目“顾客视角下节事营销战略对城市品牌塑造的影响研究”(15BGL085)。
