摘要
随着社会经济的快速发展,人们对生活质量的要求越来越高,因此近年来人们对水质的要求明显提升,瓶装水经过层层过滤使水质达到各项检测指标,饮用瓶装水已经逐渐在大众心中留下“健康、安全”的种子。通过查阅市场报告数据可知,瓶装水在市场上近10年来销售额稳步增长,本文从瓶装水市场近10年的发展状况及消费者消费意愿倾向的角度展开此次调查分析。本次调查方案设计以网络调查问卷为主,以线下拦截式采访、电话访谈法、入户访谈法为辅,将范围扩散到全国,按最佳样本量进行简单随机抽样,为瓶装水市场的未来发展提供一定的参考。
With the rapid development of social economy,People have higher and higher requirements for the quality of life.Therefore,people’s pursuit of water quality has been signifi cantly improved these years.Flltered to achieve the detection of various indicators,bottled water has been planted the seeds of“health and safe”.According to the market report data,the sales of bottled water in the market has been growing steadily in the last decade.This investigation and analysis is carried out from the perspective of the development status and the consumption inclination of consumers of the bottled water market in the last decade.The design of the survey scheme is mainly based on the network questionnaire,supplemented by off-line interception interview,telephone interview and household interview.The scope is spreaded to the whole country,and simple random sampling is carried out according to the optimal sample size,so as to provide certain reference value for the future development of the bottled water market.
作者
潘弘璇
郑端
关芷珊
林依雯
徐仪斯
PAN Hongxuan;ZHENG Duan;GUAN Zhishan;LIN Yiwen;XU Yisi(Beijing Normal University,Zhuhai Zhuhai,Guangdong 519087)
出处
《中国商论》
2022年第1期22-24,共3页
China Journal of Commerce
关键词
瓶装水市场
消费需求分析
企业分析
营销模式
瓶装水改善
bottled water market
consumption demand analysis
enterprise analysis
marketing mode
bottled water improvement
