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后疫情时代“一带一路”对外传播的治理框架建构 被引量:12

The Construction of Governance Framework for Global Communication of the“Belt and Road Initiative”in Post-epidemic Era
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摘要 后疫情时代的国际传播与对外传播呈现出更具信息敏感性、危机传播及风险传播的比例升高、污名与谣言传播数量增多、信任与共情传播为基础的互通机制匮乏等特点。媒介治理作为全球治理的重要分支,旨在以跨文化协商、协调、共治的多元机制化解全球化危机以及构筑新媒介图景。“一带一路”倡议以整体全球化理念,刷新国际社会对于国家间关系及世界格局的认知。媒介治理框架下的媒介政治治理、媒介规制治理、媒介文化治理、媒介健康治理是“一带一路”传播治理框架建构的可能路径。在当前掀起的“中式全球化”浪潮的背后,也应理性反思其话语根源,方能避开话语陷阱,在世界百年未有大变局中赢得先机。 The global communication is characterized by information sensitivity, an increasing proportion of crisis, the rising number of stigma and rumors, and the low effciency of communication mechanism. As a branch of global governance, media governance aims to resolve the crisis of globalization and build a new media landscape by means of cross-cultural consultation, coordination and governance. The Belt and Road Initiative(BRI) refreshes the understanding of relationships between nations and the world order in the international community. The communication framework of BRI consists of political governance, regulatory governance, cultural governance and health governance. Under the current trend of “Sino-Globalization”, we should rationally analyse its roots and backgrounds to avoid the discourse traps and seize the opportunities in the unprecedented international situation.
作者 沈悦 SHEN Yue
出处 《云南社会科学》 CSSCI 北大核心 2022年第1期169-179,F0003,共12页 Social Sciences in Yunnan
基金 上海市教育委员会与上海教育发展基金会“晨光计划”项目“媒介治理视阈下‘一带一路’中国形象的提升策略研究”(项目号:20CGB10) 上海师范大学旅游学院引进青年高层次人才科研启动专项经费(项目号:A4-0252-21-15-YJ03)的阶段性成果。
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