摘要
乡村振兴战略下生鲜农产品新零售在资本追捧下优势企业脱颖而出,同时物流冷链快速崛起、流量用户持续增加和消费场景更加亲民,基于这一发展特点,在树立流量思维、简约思维、跨界思维和数据思维的基础上,为生鲜农产品新零售的供应节点连接、供应体系构建、供应信息交互和供应场景体验提供保障,并基于新零售思维优化资源整合、渠道统筹、技术创新与服务提质的生鲜农产品供应链。
Under the strategy of rural revitalization,the new retail of fresh agricultural products stands out from the top players under the pursuit of capital.At the same time,the rapid rise of logistics cold chain,the continuous increase of traffic users and the more people-friendly consumption scene,based on this development feature,we are establishing a flow thinking and simple thinking,On the basis of cross-border thinking and data thinking,it provides guarantee for the supply node connection,supply system construction,supply information interaction and supply scene experience of the new retail of fresh agricultural products,and optimizes resource integration,channel coordination,and technological innovation based on the new retail thinking Fresh agricultural product supply chain with improved service quality.
作者
刘结玲
Liu Jieling(Guangxi Vocational College of Industry and Business,Nanning,Guangxi 530008,China)
出处
《柳州职业技术学院学报》
2021年第6期19-25,共7页
Journal of Liuzhou Vocational & Technical College
基金
2021年度广西高校中青年教师科研基础能力提升项目(2021KY1351)。
关键词
乡村振兴战略
生鲜农产品
新零售思维
供应链
rural revitalization strategy
fresh agricultural products
new retail thinking
supply chain
