摘要
公共图书馆阅读推广活动本质上也是一种营销活动,本文参考营销学的定位理论,以广州市白云区图书馆为例,分析阅读推广活动的主体、客体、方式、对象、成效5个要素,提出公共图书馆阅读推广模式及可行性建议,分别是品牌定位、竞争定位、营销定位,以期为阅读推广活动出新出彩提供借鉴,加快公共图书馆服务的升级转型,进一步提升服务效能。
The reading promotion activity of public library is also a kind of marketing activity in essence.With reference to the Positioning theory of marketing and taking the Baiyun Library as an example,this paper analyzes the five elements of reading promotion activity:subject,object,method,object and effect.It puts forward the reading promotion mode and feasible suggestions of public library,namely brand positioning,competitive positioning and marketing positioning,in order to provide reference for the new brilliance of reading promotion activities,accelerate the upgrading and transformation of public library services and further improve service efficiency.
作者
冯欢珊
FENG Huanshan(Baiyun Library,Guangzhou Gity,Guangzhou,Guangdong Province,510410 China)
出处
《科技创新导报》
2021年第24期191-193,共3页
Science and Technology Innovation Herald
关键词
公共图书馆
阅读推广
定位理论
建议
Public libraries
Reading promotion
Positioning theory
Suggestions
