摘要
选取开封清明上河园作为案例地,通过收集马蜂窝、携程等五大知名旅游网站对清明上河园的正、负面评价,以ROSTCM6软件为分析工具,采用网络文本分析方法,用扎根理论进行归纳,提取游客对于景区的正、负面情绪感知的因素,进行对比分析,发现旅游资源、旅游体验以及旅游消费是最容易改进游客体验满意度的感知因素,旅游资源是提升满意度的核心因素,旅游体验与旅游消费是消除不满与转化为提升满意度的重要因素。最后,基于旅游学领域的双因素理论,对清明上河园提出管理建议。
Select the park-Millennium City Park as the case site,and collect positive and negative comments on the Park from well-known travel sites such as Meituan,Ctrip,Mafengwo,Qunar and Dianping.Using the method of network text analysis,using ROSTCM6 software as the analysis tool,use grounded theory to summarize and organize the text,and finally compareand analyze the factors of tourists’perception of positive and negative emotions in the scenic spot find that tourism resources,tourism experience and tourism consumption are the mostlikely to improve the perception factors of tourist experience satisfaction,and tourism resources are the corefactors to improve satisfaction,Travel experience and travel consumption are important factors to eliminate dissatisfaction and transformit into increasing satisfaction.Finally,based on the two-factor theory in the field of tourism,puts forward management reference suggestions to the Millennium City Park.
作者
王飞
刘生敏
WANG Fei;LIU Sheng-min(Business School of University of Shanghai for Science and Technology,Shanghai 200093,China)
出处
《经济研究导刊》
2022年第1期127-131,148,共6页
Economic Research Guide
关键词
正面评价
负面评价
旅游形象感知
网络文本分析
双因素理论
positive evaluation
negative evaluation
tourism image perception
network text analysis
two-factor theory
