摘要
电商行业在大数据时代中获得了迎来了史无前例的大好发展机遇,相较于传统企业,大数据已进入了人们的各种生活。电商巨大的推动力,对鞋服企业的创新变革产生了极大的促进力。本文基于大数据技术背景,对大数据进行界定,对鞋服电商因数据技术受到的影响及变化一一说明,对鞋服企业的电商之路在大数据时代中的特性和缺陷展开解析,从而明确出大数据时代鞋服企业电商之路的创新发展目标及需要采取的措施。
The e-commerce industry has gained unprecedented development opportunities in the era of big data.Compared with traditional garment enterprises,e-commerce garment enterprises are developing faster,and e-commerce has entered people’s lives.The great role of e-commerce has greatly promoted the innovation and reform of garment enterprises.Based on the environment of big data,this paper defines big data,explains the impact and changes of clothing e-commerce due to data technology,and analyzes the characteristics and defects of clothing e-commerce in the big data era,so as to clarify the innovation and development objectives and measures to be taken in the big data era.
作者
王郁文
WANG Yu-wen(School of Marxism,Bohai University,Jinzhou 121013,China)
出处
《鞋类工艺与设计》
2021年第20期24-26,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
大数据技术
鞋服电商
改变
未来发展
big data technology
clothing e-commerce
change
future development
