摘要
“二选一”是我国平台经济领域较为常见的一种竞争策略,其实质是通过排他性交易限制第三方商家的多栖行为。我国平台经济中“二选一”现象的普及程度远超欧美发达国家,其原因包括立法与执法存在不足、线上线下深度融合、特殊的商业模式和市场环境等。从平台间竞争和平台内经营者间竞争两个维度分析了“二选一”行为对竞争的影响机理,提出跨边网络效应、用户转移成本、中小商家数量、平台双重角色等是影响竞争绩效的关键因素,并基于此,进一步提出了治理“二选一”行为的对策建议。
“Pick one of two”is a relatively common competitive strategy in China's platform economy,whose essence is to restrict the multi-dwelling of third-party merchants through exclusive transactions.The popularity of“pick one of two”in China's platform economy exceeds that in developed countries in Europe and North America.The reasons include the lack of legislation and law enforcement in the past,the deep integration of online and offline,special business models and market environments.This paper analyzes the influence mechanism of“pick one of two”behavior on competition from two dimensions,competition between platforms and competition between operators within a platform,and then proposes that cross-edge network effects,user transfer costs,the number of small and medium enterprises,and the dual role of platforms are the key factors that affect competitive performance.Based on the above,this paper further proposes countermeasures and suggestions to regulate the“pick one of two”behavior.
作者
李强治
王甜甜
刘志鹏
LI Qiangzhi;WANG Tiantian;LIU Zhipeng(Policy and Economics Research Institute,China Academy of Information and Communications Technology,Beijing 100191,China;School of Economics,Nankai University,Tianjin 300071,China)
出处
《信息通信技术与政策》
2022年第1期51-56,共6页
Information and Communications Technology and Policy
关键词
平台经济
二选一
反垄断
排他性交易
platform economy
pick one of two
anti-monopoly
exclusive transaction
