摘要
目前国内旅游行业竞争已经逐渐转变为各地旅游文化内涵营造的竞争。常州作为一座具有3200多年历史的国家级文化名城,文化旅游资源非常丰富,但与同域旅游强市苏州、无锡、南京相比,在旅游号召力、文化资源挖掘程度、文化旅游体系构建方面却处于明显劣势。文章分析了常州文化旅游产业发展的总体情况,总结了省内同类城市在文旅融合发展中形成的措施和创新机制,并结合常州文化旅游产业开发的优势和不足,提出了凸显地域特色,发挥错位优势;深挖本土文化,扩大集群效应;整合优化资源,打造旅游线路;推动节庆会展,协同区域合作等一系列措施。可助力常州这座国家历史文化名城塑造高质量旅游明星城市,也可为其他面临区域同质化竞争的城市发展文化旅游事业提供借鉴。
At present,the competition in the domestic tourism industry has gradually transformed into competition created by the connotation of tourism culture in various regions.As a national-level cultural city with a history of more than 3200 years,Changzhou is rich in cultural tourism resources.However,compared with Suzhou,Wuxi,and Nanjing,which are strong tourism cities in the same region,it is not in terms of tourism appeal,cultural resources excavation,and cultural tourism system construction.At a significant disadvantage.The article analyzes the overall situation of the development of cultural tourism industry in Changzhou,summarizes the measures and innovative mechanisms that similar cities in the province have formed in the integration of cultural tourism development,and combines the advantages and disadvantages of the development of cultural tourism industry in Changzhou,and proposes to highlight the regional characteristics.Dislocation advantage;dig deep into local culture and expand the cluster effect;integrate and optimize resources to create tourist routes;promote festivals,exhibitions,and coordinate regional cooperation and other measures.It can help Changzhou,a national historical and cultural city,to create a high-quality tourism star city,and it can also provide a reference for other cities facing regional homogenization competition to develop cultural tourism.
作者
陈良
CHEN Liang(Jiangsu Vocational College of Urban and Rural Construction,Changzhou,Jiangsu 213147)
出处
《江苏商论》
2022年第2期61-64,67,共5页
Jiangsu Commercial Forum
基金
江苏省高校哲学社会科学研究项目(2020SJA1323)
常州市第十六届社会科学研究课题(CZSKL-2020C151)
2021年江苏高校“青蓝工程”资助项目。
关键词
旅游资源
历史文化名城
文旅融合
旅游明星城市
同质化竞争
tourism resources
historical and cultural cities
cultural and tourism integration
tourist star cities
homogeneous competition
