摘要
This paper studies the operation mechanism of crowdfunding for rural tourism from three aspects:the main body of crowdfunding for rural tourism,driving factors and operating stage.At the same time,this paper analyzes the operation risk of crowdfunding for rural tourism from five aspects:legal risk,information asymmetry risk,capital security risk,interest subject conflict risk and industry development risk.It also puts forward measures and suggestions on the promotion of crowdfunding for rural tourism from four aspects:improving market awareness,providing professional services,issuing relevant laws and regulations and regulating the development of the industry.
基金
Supported by The 12 th Batch of Teaching Reform Research Project of Taishan University(201902).
