摘要
商业模式执行是基于已确定的价值创造逻辑和活动组合而进行的资源能力配置及利用过程,对企业绩效具有重要的影响。本文通过整合价值创造的资源基础观和外部网络理论,探讨了以内部资源和外部网络协调为基础的商业模式执行,环境动态性与企业绩效的关系。实证结果发现,以内部资源协调为基础、以外部网络协调为基础的商业模式执行均能有效提升企业绩效,两类商业模式执行的乘积效应对企业绩效也有积极影响。环境动态性越高,以内部资源协调为基础的商业模式执行产生的绩效越低,而以外部网络协调为基础的商业模式执行产生的绩效越高,两类执行的乘积效应对企业绩效的影响不显著。研究结论为快速多变环境下新创企业利用商业模式执行以获得可持续的绩效优势,提供了新的解释及启示。
Based on the integration of resource-based view and external network theory, this paper divides business model implementation into two types: One is based on internal resource coordination;the other is based on external network coordination. It studies the relationships between business model implementation, environmental dynamics and firm performance, and tests these relationships with 200 Chinese listed start-ups.The conclusions are as follows: First, both types of business model implementation can effectively improve firm performance, and the product effect of the two types of implementation has a positive impact on firm performance as well. Second, the higher the environmental dynamism, the lower the firm performance produced by the implementation based on internal resource coordination, and the higher the performance produced by the implementation based on external network coordination. However, the product effect of the two types of implementation has no significant impact on firm performance.These conclusions provide the following implications: First, in the rapidly changing environment,firms need to consider different types of business model implementation according to their own resource allocation and utilization characteristics in value creation, so as to ensure the coordination between business model components. Second, as the product effect of the two types of business model implementation has a certain role in promoting firm performance, firms also need to choose different types of implementation in different departments. For example, for departments with higher efficiency of internal resource allocation, firms can choose the implementation based on internal resource coordination;while for departments with lower efficiency of internal resource allocation, firms can choose the implementation based on external network coordination. Third, in the high environmental dynamism, firms should strengthen the implementation based on external network coordination;while in the low environmental dynamism, firms should strengthen the implementation based on internal resource coordination, so as to improve the value creation ability of firms and their adaptability to the dynamic environment.This paper contributes to the literature in the following aspects: First, it identifies two types of implementation and their commonness and individuality from the perspectives of internal resources and external networks, and reveals the diversity and complexity of business model implementation. Second,it tests the positive impact of the two types of implementation on firm performance, and the positive impact of the product effect of the two types of implementation on firm performance, which enriches the basic content of business model implementation. Third, it shows that the implementation based on internal resource coordination has high value creation ability and low dynamic environment adaptability;while the implementation based on external network coordination has low value creation ability and high dynamic environment adaptability. It explains why some previously successful firms will get into trouble in the rapidly changing environment, and also contributes to the success of some firms.
作者
刘刚
孔文彬
Liu Gang;Kong Wenbin(School of Business,East China University of Science and Technology,Shanghai 200237,China)
出处
《外国经济与管理》
CSSCI
北大核心
2021年第12期68-84,共17页
Foreign Economics & Management
基金
国家社会科学基金一般项目(17BGL030)。
关键词
商业模式执行
环境动态性
内部资源协调
外部网络协调
新创企业绩效
business model implementation
environmental dynamism
internal resource coordination
external network coordination
new venture performance
