摘要
由于文旅衍生品属于文化创意产品,而这种产品消费多是情感消费,所以在文化创意产品设计的过程中应该赋予产品一定的情感与内涵。本文主要概述了感性消费、感性心理,提出了感性消费者对于文旅衍生品趣味性和创造性、审美价值、文化内涵的需求,继而针对文旅衍生品提出了几种设计思路。希望不同地域能创造出文化底蕴浓厚的极具代表性的文旅衍生品,从而促进文旅衍生品的发展。
As cultural and tourism derivatives belong to cultural and creative products,and the consumption of such products is mostly emotional consumption,the products should be endowed with certain emotion and connotation in the process of cultural and creative product design.This paper mainly summarizes the perceptual consumption and perceptual psychology,puts forward the needs of perceptual consumers for the interest and creativity,aesthetic value and cultural connotation of cultural tourism derivatives,and then puts forward several design ideas for cultural tourism derivatives.It is hoped that different regions can create highly representative cultural tourism derivatives with strong cultural heritage,so as to promote the development of cultural tourism derivatives.
作者
谭淳婷
TAN Chun-ting(Hunan University of Technology,Zhuzhou 412007,China)
出处
《绿色包装》
2022年第1期111-113,共3页
Green Packaging
关键词
感性消费心理
文旅衍生品
文化内涵
perceptual consumption psychology
cultural tourism derivatives
cultural connotation
