摘要
基于国内外相关研究,归纳整理旅游涉入、地方依恋、游客忠诚之间关系的研究进展,提出相关的概念模型。对前往贵州西江千户苗寨参与民族文化村寨旅游的旅游者进行问卷调研,通过构建结构方程模型验证总结出少数民族村寨旅游涉入三个维度(吸引力、中心性、自我表现),地方依恋两个维度(地方依赖、地方认同),游客忠诚五个变量之间的路径关系,有助于我国民族文化村寨旅游的持续发展与文化自信的树立,在带动民族地区乡村居民扶贫脱贫工作进展的同时,迎合了当前休闲时代背景下旅游者对乡愁记忆与淳朴民风的诉求。
Based on the relevant research at home and abroad, this paper summarizes an empirical study on the relationship between involvement, local attachment and tourist loyalty and puts forward the relevant conceptual model. A questionnaire survey was conducted on the tourists who went to Xijiang Miao village in Guizhou Province to participate in the tourism of ethnic cultural villages. Through the verification of the structural equation model, it was summarized that the tourism of ethnic minority villages involved three dimensions(attraction, centrality and self-expression), two dimensions of local attachment(local dependence and local identity), and the path relationship between the five variables of tourist loyalty, It helps the sustainable development of China’s ethnic cultural village tourism and the establishment of cultural self-confidence. While driving the progress of poverty alleviation of rural residents in ethnic areas, it caters to the demands of tourists for nostalgic memory and simple folk customs under the background of the current leisure era.
作者
张秦
郭英之
ZHANG Qin;GUO Ying-zhi(School of tourism,history and culture,Southwest University for nationalities,Chengdu,Sichuan 610225;Department of tourism,Fudan University,Shanghai 200433)
出处
《泰山学院学报》
2022年第1期41-51,共11页
Journal of Taishan University
基金
国家自然科学基金项目“旅游目的地社区参与机制与区域差异研究”(72074053)
西南民族大学引进人才科研启动金资助项目“地方性与现代性:西南民族地区难忘旅游体验的形成机理与实证研究”(RQD2021036)
国家民委“一带一路”国别和区域研究中心——孟中印缅经济走廊研究中心和西南民族大学2020年度中央高校基本科研业务费孟中印缅经济走廊研究中心专项资助项目“文化距离、国家形象与出境旅游意愿的关系研究——以孟中印缅为例”(2020PTJS07002)阶段性成果。
关键词
民族文化村寨
旅游涉入
地方依恋
忠诚度
ethnic cultural villages
tourism involvement
local attachment
loyalty
