摘要
随着电子商务和国际贸易的蓬勃发展,跨境电子商务平台在跨国贸易中扮演着不可或缺的角色。跨境电子商务平台作为一个在线交易智能平台,面向全球市场,涉及国际贸易,而随着时代的推进和技术的发展,跨境电子商务平台正在不断地发展和完善。同时跨境电子商务平台的商业生态系统也随着平台的发展与完善而不断改进,努力营造出一个完善的商业生态系统,从而更好地促进商业生态系统中种群的发展。基于众多学者对跨境电商平台商业生态系统的学术研究,将以速卖通为例,针对速卖通商业生态系统中存在的问题对其商业生态系统进行评价并提出相应的建议,再对其商业生态系统进行优化重构。
With the vigorous development of e-commerce and international trade,cross-border e-commerce platforms play an indispensable role in cross-border trade.As an intelligent online transaction platform,the cross-border e-commerce platform is facing the global market and involves international trade.With the advancing of the times and the development of technology,the cross-border e-commerce platform is constantly developing and improving.At the same time,the business ecosystem of the cross-border e-commerce platform has been continuously improved with the development and improvement of the platform,and strive to create a perfect business ecosystem,so as to better promote the development of the population in the business ecosystem.Based on the academic research of many scholars on the business ecosystem of cross-border e-commerce platforms,we will take AliExpress as an example to evaluate the problems in the business ecosystem of AliExpress and put forward corresponding suggestions.The business ecosystem is optimized and reconstructed.
作者
宋洁
郭燕
Song Jie;Guo Yan(Jiangsu Ocean University,Lianyungang,Jiangsu,222005)
出处
《市场周刊》
2022年第2期142-144,160,共4页
Market Weekly
基金
江苏省社会科学基金项目(项目编号:19GLD005)。
关键词
跨境平台型商业生态系统
优化重构
速卖通
cross-border platform-based business ecosystem
optimization and reconstruction
AliExpress
