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心理账户导向下的农地要素市场化逻辑 被引量:6

Psychological Account and Marketization of Land Elements
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摘要 农地要素非市场化相当普遍,并影响到传统农业转向现代农业,成为乡村振兴的阻碍。为什么农户偏好于关系型自发流转而不是将农地流转给龙头企业?论文立足于心理账户理论进行了解释:农户对农地价值评价包括了物化价值和人格价值两部分。相对于物化价值,人格化价值难以通过货币度量。这使得农户流转农地获得的收益远小于面临的损失。考虑到农村社会的人情交往逻辑,农户将农地流转给亲友邻居获得的收益包括了物化价值,还包括了人情价值,由此降低了农地流转获益与损失之间的差值。据心理账户的运算法则,当收益小于损失但差值不大,人们会整合看待;这使得损失造成的痛苦感被收益带来的愉悦感所弥补,从而激励了农地流转发生。为此,本研究以江西绿能公司为例证,并使用了"千村调研"数据进行了实证估计,揭示了农地要素市场化的可能性路径。 The phenomenon of non-marketization of agricultural land elements is quite common,affecting the transformation from traditional agriculture to modern agriculture.Why don’t farmers transfer their land to leading enterprises?This article explains it based on the psychological account theory.The evaluation of agricultural land value includes two parts:physical value and personality value.Compared with biological value,personal value is difficult to measure through money.As a result,farmers’income from farmland transfer is far less than the loss they may face.Considering the logic of social human relations in rural areas,the revenue obtained by farmers transferring farmland to relatives and neighbors includes materialized value and human relations value.This reduces the difference between the gains and losses of farmland transfer.According to mental accounting algorithms,when the gains are smaller than the losses,but the difference is slight,people tend to view them consolidated.This makes the pain of loss compensated by the pleasure of gain and thus motivates the behaviour of farmland transfer.Therefore,this paper takes Jiangxi Green Energy company as an example and uses the data of“thousand villages survey”to make an empirical estimate,revealing the possible path of agricultural land factor marketization.
作者 郑沃林 邹宝玲 ZHENG Wo-lin;ZOU Bao-ling(School of Credit Management,Guangdong University of Finance,Guangzhou 510521 China;School of Economics and Management,Southwest University,Chongqing 400715,China;Research Center for Rural Economics and Management,Southwest University,Chongqing 400715,China)
出处 《贵州师范大学学报(社会科学版)》 CSSCI 2022年第2期99-109,共11页 Journal of Guizhou Normal University(Social Sciences)
基金 国家社科基金重大项目“乡村振兴与深化农村土地制度改革研究”(19ZDA115) 广东省教育厅创新团队项目“中国农地制度改革创新:赋权、盘活与土地财产权益的实现”(2017WCXTD001)的阶段性成果。
关键词 心理账户 产权残缺 人格化财产 农地托管 psychological account incomplete property rights personified property farmland hosting
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