摘要
目的分析上海市居民健康信息传播平台使用人群特征,为构建全媒体、广覆盖健康信息传播平台提供决策依据。方法上海市所辖5个区内年龄在20~75岁居民为调查对象,采用二阶段随机抽样和方便抽样相结合的方法进行抽样,获得有效问卷1673份。利用SPSS 22.0进行统计分析。结果居民对健康信息传播平台的使用率从高到低分别是组织机构类(75.5%)、网络媒体类(73.2%)、广播媒体类(55.3%)、印刷媒体类(44.4%)、人际传播类(32.3%);居民对所获取的健康信息整体满意度为51.0%;85.0%的居民期望健康信息传播平台内容科学、真实、可靠;不同人口学特征和健康行为特征的居民对各类健康信息传播平台的使用差异有统计学意义(P<0.05)。结论组织机构类和网络媒体类平台是居民获取健康信息的首选;非市区地区、文化程度较低居民更倾向于使用广播媒体类平台;年龄较大、文化程度较高居民对报纸等纸媒使用意愿较高;健康意识薄弱人群对多类平台使用程度均较低,应根据居民不同使用特征构建健康信息传播平台。
Objective To analyze the characteristics of health information dissemination platform user among residents in Shanghai,and provide a basis for building wide-coverage health information dissemination platform.Methods Residents aged 20 to 75 years old in 5 districts of Shanghai were surveyed.A two-stage random sampling and convenient sampling methods were used for sampling,and 1673 valid questionnaires were obtained.SPSS 22.0 was used for statistical analysis.Results From high to low,the usage percentages of health information communication platform in organization,network media,broadcast media,print media,and interpersonal communication were 75.5%,73.2%,55.3%,44.4%,32.3%,respectively.The overall satisfaction of the obtained health information was 51.0%.85.0%of the residents expected the content of the health information dissemination platform are scientific,true and reliable.The residents with different demographic characteristics and health behavior characteristics had different utilization status of different health information dissemination platforms(P<0.05).Conclusion Organizations and network media platforms are the first choice for residents to obtain health information.Residents living beyond urban areas and having lower education level are more likely to use broadcast media platforms.Residents with older age and higher education level have higher willingness to use newspapers and other paper media.People with weak health awareness have low degree of using multi platforms.A health information dissemination platform should be constructed according to the different usage characteristics of residents.
作者
范抒磊
张薇琪
沈艳丽
袁蕙芸
FAN Shu-lei;ZHANG Wei-qi;SHEN Yan-li;YUAN Hui-yun(Renji Hospital Shanghai JiaoTong University School of Medicine,Shanghai 200127,China)
出处
《中国健康教育》
北大核心
2021年第12期1059-1063,1069,共6页
Chinese Journal of Health Education
基金
上海市人民政府决策咨询研究课题(2020-S-19)。
关键词
上海市
健康传播
媒体
人群特征
Shanghai
Health communication
Media
Population characteristics
