摘要
在互联网和计算机等高新科技的影响下,数字化动画应运而生。随着数字化动画的元素和素材的不断创新,其形式呈现出多元化的风格,动画交互体验与创意发生了重大变化。数字化动画的发展对市场营销理念产生了巨大的影响,当前的营销理念从以产品为主导逐渐转变为以受众为主导,而数字化动画则是目前营销方式的主流形式。在数字化动画中,更加强调受众的反馈沟通和自主探索,在媒体环境和信息渠道多元化的背景下,数字化动画凭借交互体验与创意设计的优势,成为了企业打造特色企业形象的主要方式,同时也让营销产业走进了创新时代。
Under the influence of the Internet and computers and other high-tech technologies,digital animation has come into being.With the continuous innovation of elements and materials of digital animation,its form presents diversified styles,and the interactive experience and creativity of animation has changed significantly.The development of digital animation has a huge impact on the marketing concept,the current marketing concept gradually changes from product-oriented to audience-oriented,and digital animation is the mainstream form of the current marketing method.In digital animation,more emphasis is placed on audience feedback communication and independent exploration.Under the background of diversified media environment and information channels,digital animation,with the advantages of interactive experience and creative design,has become the main way for enterprises to create a characteristic corporate image,and at the same time,the marketing industry has entered the era of innovation.
作者
梁涤
LIANG Di(Jilin Animation College,Changchun,Jilin Province,130000 China)
出处
《科技资讯》
2022年第3期25-27,共3页
Science & Technology Information
关键词
数字化时代
动画交互体验
创意设计
研究
Digital age
Animation interactive experience
Creative design
Research
