摘要
体育旅游在中国发展迅速,市场的强烈需求与产品供给不平衡、不充分的矛盾凸显,行业急需找出体育旅游项目高质量发展的有效路径。国家体育主管部门从2013年就开始了体育旅游精品项目的评选工作,但一直没有建立科学有效的评价标准体系,市场感知度不高,指导作用未能彰显。本文通过文献资料法、专家访谈法、问卷调查法和因子分析法,构建了4个一级指标、11个二级指标和25个三级指标的体育旅游精品项目评价体系,以期促进体育旅游项目的高质量发展。
With the rapid development of sports tourism in China, the contradiction between strong market demands and the imbalance and insufficient product supply become prominent. The industry urgently needs to find an effective path for the high-quality development of sports tourism projects. The General Administration of Sports of China has started the selection of high-quality sports tourism projects since 2013, but it has not established a scientific and effective evaluation standard system, the market perception is not high, and its guiding role has not been demonstrated. This paper constructs an evaluation system of high quality sports tourism projects with four first-level indicators, eleven second-level indicators, and twenty-five third-level indicators through literature method, expert interview method, questionnaire survey method, and factor analysis method, in order to promote high quality development of sports tourism projects.
出处
《质量与标准化》
2021年第12期46-49,共4页
Quality and Standardization
关键词
体育旅游
体育旅游精品项目
标准化
评价体系
Sports tourism
High-quality sports tourism projects
Standardization
Evaluation system
