摘要
新媒体的快速发展,加速了广播电视改革和创新,特别是由于新媒体对广播电视具有十分重要的影响,要求在发展广播电视事业的过程中将新媒体融入到发展体系当中,努力提升吸引力、影响力和竞争力,但目前一些广播电视媒体在发展的过程中还缺乏融合意识,发展模式缺乏创新。对此进行了研究与探讨,在简要分析新媒体对广播电视影响的基础上,重点分析了广播电视与新媒体有效融合的制约因素,最后就如何推动广播电视与新媒体有效融合发展提出创新策略。
The rapid development of new media has accelerated the reform and innovation of the radio and television,especially because new media has a very important influence on radio and television,and it is required to pay more attention to integrating new media into the development system in the process of developing radio and television.Efforts are made to enhance attractiveness,influence,and competitiveness.However,at present,some radio and television media are lack of awareness for the integration and lack of innovation in the development models during the development process.This article conducts research and discussion on this topic.Based on a brief analysis of the influence of new media on broadcast and television,focuses on the analysis of the constraints for the effective integration between broadcast,television and new media,then finally proposes innovations on how to promote the effective integration between broadcast,television and new media.
作者
花灵俊
HUA Lingjun(China Radio and Television Anhui Network Co.,Ltd,Xuancheng Branch,Xuancheng 242000,China)
出处
《中国有线电视》
2022年第1期77-80,共4页
China Digital Cable TV
关键词
广播电视
新媒体
融合发展
radio and television
new media
integrated development
