摘要
数字服务化成为制造企业服务化和数字化转型研究领域的重要内容。数字服务化是解释数字化与服务化双重变革的重要概念,而数字技术如何在其中赋能价值创造存在理论缺口和实践必要性。运用案例研究方法探究了数字服务化的数字赋能价值创造内在机理,结果发现:第一,数字服务化的数字赋能价值创造遵循"生产要素数字化—数字服务能力形成—数字服务价值创造"的三阶段路径。数字服务价值创造所依赖的3种数字服务能力由赋能机制驱动形成。第二,在基于平台的价值创造过程中,平台后端、中部和前端的数字赋能存在相互依赖关系,包括生产要素数字化的相互依赖及数字服务能力的相互依赖。第三,产品—服务—软件系统在数字化与服务化之间发挥桥接功能,促进数字化与服务化的价值创造协同。
The rapid development of emerging digital technology promotes the transformation of production paradigm, providing opportunities for novel value creation and economic rent capture. However, focusing solely on digitalization does not definitely create enough value to equivalently offset enterprise’s investment. The effect of this transformation may be nonlinear, and disturbed by complex variables and conflicts within and outside the enterprise, which leads to the difficulties of resource loss, investment bubble, as well as the lack of reward.Against this background, the coupling of digitization and servitization becomes the key way to create service value from digitization. Digital servitization is considered as an important content in the research field of servitization and digital transformation of manufacturing firms. However, the existing research lacks deep discussions on how to couple digitization and servitization. In addition, digital servitization requires enterprises to combine complementarities through a set of capabilities in order to turn the potential value of digitization into economic income. Because of its digital service-oriented conception, product-service system provides a perspective to observe the servitization of manufacturing enterprises. It contributes to analyzing the value creation based on product-service system from the multi-layer perspective of product, service, software. However, the current literature focusing on the design of value proposition and new business model, ignores the internal mechanism to interpret the enablement of digital technology on PSS value creation.Due to the theoretical gap and practical necessity, the study aims to clarify the digitally-enabled mechanism in the value creation of digital service, in order to theorize the phenomenon that manufacturing enterprises create value from digital servitization toward smart product service software system. Using the case study method, the study selects Guangzhou Shangpin home furnishing Co., Ltd. as the studied case to explore the internal mechanism of digitally-enabled value creation of digital service.The findings suggest that: Firstly, digital enablement on value creation in servitization follows a three-stage path of starting from the digitalization of production factors, then the formation of digital service capabilities, and the value creation of digital service. The three digital capabilities that the value creation of digital services rely on are driven by the digitalization of production factors. In the path, the digitalization of production factors enables the assimilation of digital resources and digitizes firm’s value creation based on platforms, and further drives the formation of digital service capabilities, namely, distributed innovation capability, combinatorial innovation capability and hybrid value delivery capability.Then, the creation of complementarity, efficiency and novelty value in PSS business model is ultimately enabled by those digital service capabilities. Secondly, in the process of platform-based value creation, interdependences of digital enablement exist among the back-end, central part and front end of digital platform, including the interdependences respectively existing in the digitalization of production factors and digital service capabilities. Thirdly, digital technology’s potential value is captured by the complements between digitalization and product-service system which is tailored by customized needs. Product-service-software system serves as a bridge connecting digitalization and servitization, supporting the effective integration of digitalization and servitization.The study contributes to the understanding of progressive effect mechanisms of digital enablement on value creation of digital service by revealing a clear path of digitally-enabled value creation of digital servitization. It induces three enablement mechanisms for the construction of digital service capabilities, expanding the discussion of resource base of digitalization in the existing digital servitization literature. Moreover, the study discovers the three digital service capabilities and their interdependent logic that contribute to service value creation, promoting the integration and theoretical extension of digital servitization and dynamic capability literature.
作者
张振刚
杨玉玲
陈一华
ZHANG Zhengang;YANG Yuling;CHEN Yihua(School of Business Administration,South China University of Technology,Guangzhou 510640,China;School of Management,Hainan University,Haikou 570228,China;Guangzhou Institute of Digital Innovation,South China University of Technology,Guangzhou 510640,China)
出处
《科学学与科学技术管理》
CSSCI
CSCD
北大核心
2022年第1期38-56,共19页
Science of Science and Management of S.& T.
基金
国家社会科学基金重大项目(18ZDA062)。
关键词
数字服务化
价值创造
数字能力
数字赋能
产品服务系统
digital servitization
value creation
digital capabilities
digital enablement
product-service system
