摘要
职场孕妇是当今孕妇装市场的重要消费群体。为充分掌握现有品牌孕妇装职场元素,了解消费者偏好,设计出更符合消费者需求的孕妇装,通过品牌孕妇装线上调查和对20~40岁及以上的各类育龄期职业女性的网络问卷调查,重点对品牌孕妇装职场元素和职场环境下孕妇装消费偏好进行了分析。并且,以调查分析结果为依据和灵感,设计了一个系列适合秋冬季穿着的职场环境下孕妇装。
Pregnant women of the workplace are an important consumer group in today′s maternity clothing market.In order to fully grasp the workplace elements of the existing brand maternity clothes and understand their consumer preferences,and design maternity clothes that are more in line with the needs of consumers,this paper focuses on the analysis of the workplace elements of brand maternity clothes and consumers′consumption preferences of maternity clothes in the workplace environment through the online survey of brand maternity clothes and the online questionnaire survey of all kinds of professional women aged from 20~40 and above and all pregnant stages.Based on the survey and analysis results and inspiration,a series of maternity clothes in the workplace environment in autumn and winter are designed.
作者
邹文霞
袁惠芬
ZOU Wenxia;YUAN Huifen(School of Textile and Clothing,Anhui Vocational and Technical College,Hefei 230011,China;School of Textile and Clothing,Anhui Polytechnic University,Wuhu 241000,China)
出处
《河南工程学院学报（自然科学版）》
2022年第1期24-28,共5页
Journal of Henan University of Engineering：Natural Science Edition
基金
安徽工程大学人文社科研究项目(KZ42020119)。
关键词
网络调查
职场环境
孕妇装
设计
network survey
workplace environment
maternity clothes
design
